Facebook’s 955 Million Users [Infographic]

Jul. 27, 2012 | by Gregory Lyons

With Facebook recently announcing that they now have just shy of a billion (955 million) users we thought it would be interesting to take a look where those users live, who they are and how things have changed over the past year. Unsurprisingly the US has retained the crown as the country with the most Facebook users with over 155 million people using the site, up 3 million from a year ago. Canada a neighbour to the US grew the least (just 250,000) of any country in the last year from the countries we surveyed.

(click for a larger image)

In the UK Facebook grew by 6% and is now used by 50% of the entire UK population (30.6 million people). Male/Female split remained unchanged in the UK, while the average age increased by a year. Interestingly due to the growth of usage in other countries the UK went down from 3rd biggest Facebook user to 7th in the world.

Brazil was the biggest mover and is now the second largest country on Facebook after the US. With over 50 million users Brazil grew by almost 400%. Not only did it add the most users in the last year (37 million additional users) but it also increased the most in terms of its country’s population growing from 7% of the entire population to 27%. Of the countries we looked at it moved up the rankings from 12th to 2nd.

Top 5 Countries on Facebook

1) USA
2) Brazil
3) India
4) Indonesia
5) Mexico

India is another country that has seen impressive growth, growing from 22 million to just under 50 million in the last year making it the 3rd largest country with respects to Facebook users. With regards to overall country population only 4% of the country currently use Facebook leaving a lot of room for future growth potential. Interestingly India’s male female split shifted 1.6% towards the male demographic in the last year, the largest gender move for any country.

Russia is an interesting country for Facebook, with just under 6 million Facebook users, Facebook is not the dominant social network in the country with sites such as vKontakte, Odnoklassniki and MoiMir providing stiff competition. However the opportunity is large for Facebook in Russia as it currently only captures 4% of the country’s population.

Across all the countries surveyed western counties tended to increase the average age of their Facebook users (perhaps suggesting a more mature market with an aging user base), while in countries that are seeing impressive growth rates the average age of their users dropped over the last year likely due to an influx of young people to the social network.

In lucrative western markets Facebook user growth has slowed and it likely won’t see the kind of growth in the future that it has seen over the last few years. Facebook is still experiencing impressive growth in developing markets such as Brazil and India however advertising spend per user in those markets is lower, therefore in the lucrative western markets where the big advertising spends lie Facebook can no longer rely on an increase in user numbers to increase revenue, it must start making more money per user and monetising alternative channels such as mobile, start selling user data/insights or offer advertising outside of Facebook.

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    Comments (6)

    • Gregory Lyons

      Hi Andy

      Glad you like it. The figures were collected in July so if you're looking at the live numbers now they'll be higher.Oct 5, 2012 05:22 pm

    • Andy

      Handy infographic. One question - are the Facebook user figure filtered for ages 18+? Figures on here https://www.facebook.com/ads/create/ are higher otherwiseOct 4, 2012 12:46 pm

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      [...] Twitter et al. The penetration of Facebook alone – currently standing at the cusp of a billion global users – is simply staggering and further cements how ingrained the established social platforms are [...]Sep 21, 2012 12:20 pm

    • andrei

      Great infographic. It's always an interest to follow what's going on with Facebook,a formidable platform that stood the test of time in the market.Aug 2, 2012 03:12 am

    • Ant Stone

      Even more impressive for the UK, when you consider the adult population, rather than the total population, is around 50m; so it's 60% of the UK adult population. Presumably the 40% are our grandparents, seen as our parents are already on there!Jul 31, 2012 05:16 pm

     
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