Home » Featured » New E-Book – Brands in Networks

New E-Book – Brands in Networks

Thu, Oct 2, 2008 | Posted by Antony Mayfield in Featured, Social Media, eBooks

natural-networks New E-Book - Brands in Networks

Anyone working in media and marketing today will spend the rest of their careers in a world where rapid change and disruption are a constant. The web, the social web, changes everything: this book is about the fundamentals that are driving the web revolution and how brand owners can develop strategies and ways of thinking that will help them to adapt and succeed in the age of networks.

I hope you enjoy it, please leave any feedback or comments below.

Download (3MB)

pdf-download-button1 New E-Book - Brands in Networks



   
, ,

4 Comments

  1. Chris Eden Says:
    October 3rd, 2008 at 10:15 am

    This is a great read Antony! Well done.

  2. Antony Mayfield Says:
    October 9th, 2008 at 9:17 pm

    Thanks, Chris – much appreicated. Your new blog looks nice too… :-)

  3. CharlieO Says:
    October 21st, 2008 at 11:11 pm

    That’s a good read Anthony. Thanks for making it available.

    I particularly liked the “what has really changed” section: scale, speed, longevity and interaction. I’d add to that: Impact. Impact of the amateur. That’s perhaps one of the most scary (or exciting) outcomes of the changes in the means of production and distribution of content. It’s certainly what made Jeff Jarvis important.

    And whilst I agree that success in networks is about being visible but not dominating, I think that for success in a community brands can be dominant. So whilst Mini should not attempt to take over facebook with a flood of widgets, it can be the dominant player in the Mini owners community – the place consumers come to interact with the brand. 

    You mention Dell, Lego and Starbucks, for me they are all firms that have been dominant in the communities they have created (i.e. their small corner of the social web) and that this dominance has helped them have a broader impact in other networks.  

  4. CharlieO Says:
    October 22nd, 2008 at 9:36 am

    Erm…CharlieO?

4 Trackbacks For This Post

  1. BRANDED: How blogging became big bucks « Jessica Elgot Says:
    November 19th, 2008 at 11:05 pm

    [...] Brands in Networks, an e-book published by iCrossing, Anthony Mayfield details how many places you need to monitor to [...]

  2. John Serra -John Serra Says:
    May 11th, 2009 at 3:29 pm

    [...] New E-Book – Brands in Networks – iCrossing [...]

  3. My own private revolution Says:
    May 20th, 2009 at 3:13 pm

    [...] just doesn’t have the same ring to it – I learnt yet another valuable lesson: “Anyone – brand, media owner or individual – looking to thrive online would do well to [...]

  4. Are social networks just pretty snowflakes? « Richard Stacy @ Stacy Consulting Says:
    September 21st, 2009 at 11:08 am

    [...]  It certainly looks like that and many people have done some very good work looking at it as such (Antony Mayfield’s study springs to mind).  But as with the ‘all elephants are large and grey but not all large grey animals are [...]

Leave a Reply