Coming from a PPC background, it was quite interesting to see what was happening on the other side of the digital spectrum, at SES on Wednesday. While most of the SEO technical aspects were quite new to me, I did come away with an interesting thought, which I think applies equally to SEO and PPC [...]

I recently been noticing some new menu options on Google.com – these don’t appear to be visible to everyone or on other regional Google(s).  So for a search for ‘ipod speakers‘ you are presented with a search results page (SERP) like: Down the left hand side you will see there are now options to filter the [...]

This post is basically re-hashing a lot of the things that Avinash Kaushik said at SES on Tuesday (15th Feb), but I wanted to share some of my own thoughts about attribution modelling, and highlight some of the great ideas Avinash talked about. Attri-what? All the discussion about attribution modelling comes from the understanding that most tracking [...]

On Tuesday, I ventured to Angel for the SES London conference and caught an inspiring debate amongst the top SEOs and SEMs in the industry. These included Rand Fishkin, Dave Naylor and Ralph Tegtmeier fighting for SEO and Paul Mead and Andrew Goodman for PPC. It was great to hear their take on the industry [...]

Jason Ryan, iCrossing UK’s Head of Planning discussed the Connected Brands Index. One of the provisions of this Index is the transparency it provides when a detailed review of the client’s website is conducted from search thorough to checkout or a similar end goal. Brands spend budgets on building websites where pages get optimised for search [...]

I thought I’d share this video that my colleague in the US, Alisa Leonard-Hansen, brought to my attention via her blog. The video is produced by Xplane (a visual thinking company) and is brilliant. It  excellently explains the way that social media and new technologies are radically changing the media landscape, along with the impact this is [...]

As we all know, SEOMoz has recently launched its latest toy, an Open Site Explorer. I am going to assume that you have been playing around with it for a bit now. I will also recommend you to read SEOGadget’s post with some tips and ideas. But I am here to tell you how Open Site [...]