Precisely why marketers have turned to digital channels was laid painfully bare for traditional marketers at a DMA event earlier this month – and their reaction was shocking. At an event labelled ‘digital measurement’, the always excellent Omaid Hiwaizi of Chemistry unveiled a piece of research that should have prompted constructive soul-searching for the many traditional [...]

I’m currently researching some data for a budgeting and savings planning calculator for one of our clients, and during the course of my research, I’ve been struck once again by the wealth of free data that is available to every citizen in the UK at the click of a few links. As digital marketers I’m sure [...]

Forgive me if you’re not into cars, but there’s more than one lesson to be learned from the upcoming face-off between US car blog Jalopnik and GM’s global head of product development, Bob Lutz. First, a bit of background. Back in September, Lutz issued an impromptu challenge as part of GM’s “May the best car win” [...]

This presentation may take you a day to go through, so packed is it with links of awesomeness… 87 Cool Things View more documents from Nydrle. Posted via web from Antony’s posterous

If you are up to date with SEO you will know that Matt Cutts usually answers the questions from SEOs all around the world in their YouTube channel. On the last round Matt received more than 440 questions in a period of 2-3 days. He obviously cannot answer all of them, and these go through Google [...]

Last week there was an announcement made by Marissa Mayer (VP at Google) that was eclipsed by the Google/Twitter/Bing deal. Marissa introduced a new search feature that will be available soon, Google Social Search. So, what exactly is it? Google’s Social Search is a new feature that aims to improve search by using your social networks. Once [...]

Social Media in 2010 by Antony Mayfield View more presentations from iCrossing. via slideshare.net Only a fool would predict the future of the web – so here’s my presentation from an iCrossing client event a week or so back talking about what (might) be coming up in 2010… It’s got the audio, too… Posted via web [...]

via usatoday.com There’s an article with this video too – click on the link above to see the whole thing. Apart from the iCrossing family connection, as it were, Rosenblatt’s eHow is a pretty interesting to me as a media venture, encouraging user generated content and then sharing ad revenue with the creators… Posted [...]

What Bing’s new twitter search will allow is much faster, more reactive brand marketing. Travel The biggest sector to be impacted will probably be travel with last minute deals being much more reactive via Bing’s twitter search and without having to constantly update PPC ads. Retail As we are coming up to the Christmas and New Year sales, retail [...]