It looks like Google is testing even more things within its SERPs. The latest is displaying the breadcrumb trail of a page where usually the URL is displayed. Here is an example reported by Rob Hammond And other examples are cropping up of this appearing for, what seem to be, random searches. This latest development to what [...]

Well not quite but it has added forecasting to its Insights for Search research tool.  The tool will now show you a 12 month forecast of what it expects the keyword volumes to look like over the next year as well as past historic trends for the keyword.  This can be quite useful if you [...]

For real insight into what the digital revolution has meant – and will mean – for content, advertising and media owners I’d look no further than this article in the LA Times: Tough times in the porn industry In short it tells us that the adult industry’s profits and revenues are down as consumers turn to [...]

A Linguistic Profile (LP) is one of our research pieces we do here at iCrossing that looks into the language used by a customer whilst searching online for specific products or categories within a given sector. This type of research is useful in a number of ways to ensure both online and offline marketing campaigns [...]

A few days ago jennita published a comparison between The Princess Bride and SEOs following a twitter conversation. I didn’t really get it until a couple of days ago when I watched the film. I am going to be slightly geekier and make a comparison that everyone (except trekkies) will understand. Search and Star Wars. [...]

Flickr has finally upgraded its on-site search functionality, and it’s one giant leap for usability. The advanced query form itself remains underwhelming – why such tiny radio buttons? why can’t the search criteria default to your usual preferences? But the results format is much improved (as Jennifer Van Grove at Mashable neatly explains) and should quicken [...]