It’s the deal everyone’s talking about but what will it actually mean for advertisers and PPC agencies? Initially nothing – a year is a long time in search marketing and it will probably take at least that before we might think about changing our individual strategies to a unified one. A lot can change in the meantime. On [...]

So with the BIG announcement yesterday of the deal between Yahoo and Microsoft (henceforth Microhoo), we’ve done a quick straw-poll at iCrossing HQ to find out what our team of experts would do if they were in charge of mashing both engines together: Improve SiteExplorer functionality with Bing data (helps get the SEO community onside), [...]

I have noticed something in a few of the big Google SERPs that have seen a lot of changes after the Vince update – some of the results are not showing a link to view the cache of the page when the page has definitely been cached, and the link is visible in other SERP’s. Here [...]

Advertising Age announced last night that Yahoo! is expected to be making Microsoft’s Bing its search provider.  This deal could increase Bing’s market share to nearly 30%, which would surely make this a cause for concern for Google. Following the launch of Bing, Yahoo! traffic has started to suffer (Microsoft’s search share moved up 0.4% to [...]

I came across this  partnered piece of research by Wetpaint and Altimeter group ranks the top 100 brands by levels of  social media engagement and thought it’s worth a round up. The study has taken the top 100 brands from Business Week’s ‘Best Global Brands 2008 survey’ and scored their engagement level across 10 social media [...]

Image credit: by andrea francesco Fresh from speaking at the IAB’s FMCG forum, it was revealing to hear the language of a digital industry that still regards FMCG advertisers as ‘laggards’ for not committing huge portions of their budget to online. For me, this fails to understand – or give proper respect – to the one vertical sector [...]

iCrossing are proud to be working in partnership with Wired Sussex on the Sussex Internship Programme (SIP)- one of the largest internship programmes currently running in the UK. The initiative will provide 100 short-term work placements at a wide variety of media companies in the county. We’re very excited about this scheme and believe we [...]

Why we advertise The underlying priority for any search campaign is to allow customers to find you. If they find you once but can’t find you again you may as well not have appeared at all. Accelerate Your Search To this end, your paid search campaigns should always be set to accelerated delivery. Generally people’s reticence [...]