A while ago I wrote about some research we’d conducted into non-brand natural search Click Through Rates (CTR)  in Google. Today I’m going to talk about natural search CTRs on branded search. For many sites a large portion of their search traffic will come from branded search. If you have a strong well known [...]

Google, still on the case to collect as much personal information possible and have now expanded on the features provided through ones Google Account. Users can now create a personalised Google Profile which will enable you to rank for your name in Google.com (has not been rolled out to the UK yet) Google are aware that [...]

A few days ago Google made a few changes to its Adwords platform which have since left me scratching my head. Perhaps they’re just trying to keep us SEOs on our toes or maybe the Google intertubes have got blocked but it seems their numbers don’t add up.

We had a great day at the Travolution Summit in London yesterday. iCrossing was sponsoring the media centre and the front three rows of the room were packed with bloggers and online journalists from the Times, Sunday Times, Travel Weekly and Travolution jostling for space – both literal (what does a blogger have to do [...]

  I just came across this ‘ten commandments of customer service’ link and, since one of the most immediate applications of social media is in just this field, it’s natural that they could almost all be applied directly to form a very similar list for how to ‘do’ social media. They read: 1.    Know who is boss 2.    Be a [...]

Google has made a new addition to their robots.txt file that contains links to a list of files. Changes to Google’s robots.txt normally indicates that they are about to launch a new product or service. However, this time they have added links to a 168 PDF files containing case studies & documentation for their paid [...]

I wonder if Google is expecting a little snow or a blooming great avalanche? Well the landmark ruling on Trademarks in favour of Rescuecom.com against Google just might start an avalanche of lawsuits and change the face of AdWords. Rescuecom.com suggested that searchers entering “rescuecom” into Google were trying to find them and not their competitors who were bidding trademarked phrase. Cutting a long [...]