This week saw our team participate in the Travel Industry Five-a-Sides up at Wembley Goals Soccer Centre. Two qualifying groups were drawn and we were in the group with Virgin Hols, Low Cost Beds, Trip Advisor and teletext. First up were Low cost beds where our team lost 2-1 but a screamer of a goal from Neil [...]

Anyone logged into a Google account should now be able to see the new functionality that Google’s SearchWiki adds to the search results. Certainly the SearchWiki has generated a great deal of controversy in the SEO and web community at large. We’ve been monitoring it since the beginning of November when we noticed Google bucket [...]

Image Credit: Flickr user seyDoggy I have little doubt that, had Facebook’s recent offer for Twitter been in cash and at a price around the £250-300m mark, they would have taken it. As most of us probably know, that’s because, as great as the service is, there is no obvious solution for how it should be [...]

I spent a couple of very interesting days at the World Travel Market recently- the annual industry convention in London. I spent one day at the Eye For Travel Seminar – Online Content and Conversion Strategies. One of the most interesting speakers was Severine Philardeau. She’s Senior Manager of Brand Distribution at TripAdvisor. She quoted some [...]

We’ve recently started work on a blog to support Toyota’s launch of its iQ city car in the UK. The official Toyota iQ blog; This is iQ aims to gather up the most interesting content and commentary about the car and the activities surrounding its launch. It’s a great project to be involved in. The tiny iQ [...]

In our previous posts we looked at the average Click Through Rate (CTR) by search engine for Paid Search and average Cost Per Click (CPC).  This time we’ll look at how you can use that information to work out how much it would cost you to capture a certain percentage of the paid search market. As [...]

iCrossing staff played friday afternoon host to Creative Director Jim McNiven from local viral specialists Kerb last Friday (check out their hugely popular viral games chart here). Kerb and iCrossing UK have had a similar past, both originating in bedrooms in flats in Brighton! Jim and UK CEO Arjo Ghosh have rubbed shoulders at various Brighton events [...]

Getting a straight answer from Google on specific natural search optimisation practices has always been difficult. Matt Cutts has from time to time hinted at what should and shouldn’t be used in your on-site optimisation but apart from that they’ve been pretty quiet on any specifics up until now. The release of Google’s Search Engine Optimization [...]

IAB chief executive Guy Phillipson is wearing his favoured combination of grey suit and coloured accessories so we must be ready for IAB Engage 2008! With a great big collective intake of breath we’re off, though we’re all still slightly confused about the dancers in scrubs in the foyer… …Guy says Barack Obama won the election [...]