We’ve been invited to share our Channel 4 story with hundred’s of brand advetisers attending this year’s IAB Engage 2008 conference on 12th November in London. Matt Locke, Commissioning  Editor at Channel 4 Education will take the stage with Antony Mayfield and Jason Ryan to talk about how we helped Channel 4 measure online audience engagement with recent [...]

Radiohead have become one of the real digital pioneers when it comes to music and the web. Firstly releasing their new album in 2007 ‘in Rainbow’s’. After fulfilling their contract with EMI they held onto rights of the tracks and compositions for the new album themselves,  snubbing the decaying industry business model and instead letting [...]

I’d never thought much about the business of running business schools until very recently. But it’s a deeply interesting business to be in, to say the least… I spoke on Friday at a conference for people in the business of business schools. It was run by GMAC (the Graduate Management Admission Council) and had a focus [...]

In our previous posts we looked at the average Click Through Rates (CTR) for each search engine and Cost Per Click (CPC) by position.  In this post we’ll bring those two bits of research together and look at how combing that information with your profit margins can help you to create a more optimised paid [...]

In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per Click (CPC) for each position and how knowing this can affect your PPC campaign. We used [...]

Image Credit: Jaygooby I started thinking about how people have access to the flow of information that populates this blog. Some, like me, choose to consume their infomation and news using one of the feed readers freely available, such as Netvibes or iGoogle. Other people chose to visit a range of their favourite sites daily, taking [...]