I didn’t go to SXSW this year, in fact i’ve never been
, but like many I’ve been reading the news about what’s expected to do well this year.
One of the start-ups that caught my attention among the buzz was Sticky Bits.
Sticky Bits is a new startup. It’s a way of digitally tagging real world objects, kind of like graffiti for geeks only more socially acceptable.
“Every place and object in the world has a secret past: who lived there, who passed by, who touched it. The secret lives of objects are filled with such details. If only you could make them talk.”
Sticky Bits Vs QR
A few of us at iCrossing are quite interested/excited about the rise in popularity of QR codes in the west, hoping it will gain similar popularity that it has in countries such as Japan. I’ve seen QR codes being used more in offline advertising such as on the back of products (Pepsi cans), in pieces of DM and on some billboards too. However, it still seems to be taking off very slowly. I think there are 3 reasons for this;
- Lack of access to QR code scanners (a popular one is QuickMark, the ‘Lite’ version is free on the iPhone)
- Unfamiliarity with QR codes (we are far more used to seeing barcodes)
- Limitations of media you can attach to a QR code (typically a link to a website)
I think Sticky Bits has addressed a few of the issues above, increasing its chances of takeoff.
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