Dave Coplin, the UK’s self-titled Chief Envisioning Officer for Bing, believes we should strive to make people’s professional experiences of technology as fulfilling as they can be in their personal lives. Speaking at the iCrossing Client Summit 2013, Coplin held …
Continue reading…

Google’s Mark Howe added a new word to the vocabulary of online marketers at the iCrossing 2013 client summit. ‘Frazzing’, explained Howe – Managing Director of Agency Operations in North & Central Europe – is a term coined by psychologists …
Continue reading…

The SEO industry is most definitely undergoing a heightened level of change at the moment. iCrossing has been taking steps towards expanding its strategies beyond merely traditional SEO tactics for quite some time now. These tactics, if done properly, have …
Continue reading…

A couple of days ago Twitter announced a major new update in their offering to brands and advertisers. As of this week, brands can target promoted tweets based on keywords in users’ tweets and the tweets they interact with. Twitter …
Continue reading…

Facebook’s long awaited mobile product, Facebook Home, is not about a new phone but about making Facebook a content platform for a mobile audience. Brands would do well to start thinking hard about how they’ll develop engaging content for a mobile …
Continue reading…

Yesterday’s announcement from Facebook unveiled a new version of News Feed that is Facebook’s answer to keeping users engaged and advertisers happy, and at first glance it appears that Facebook has delivered. The changes that Facebook made will especially reward brands …
Continue reading…

At Social Media Week 2013, singer-songwriter Daria Musk sat with iCrossing’s Vice President of Marketing David Deal and Google+ Marketing Manager Caroline McCarthy. Together they discussed how social media vaulted Musk’s career to unbelievable heights. Musk and McCarthy spoke at length about how the experience shaped both …
Continue reading…

With 2013 set to become the year of ‘content marketing’, it’s important to ensure that your business is creating fresh, engaging and relevant content. This can seem daunting and a common misconception is that you won’t have the staff numbers …
Continue reading…

Facebook Graph Search was announced yesterday and I made some guesses as to how this product would look. I was on the ball with some things – Facebook are concentrating on subjective searches – but less so on others – …
Continue reading…

Rumours are rife that later today Facebook will announce some big news relating to search. What exactly will this new product feature? Will it be any good? And should Google be running scared? What will Facebook Search look like? Facebook …
Continue reading…