Category Archives: Paid Search

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Oct. 28, 2014 | by Charlotte Wilkins Google’s new and improved Consumer Barometer

The recent expansion of Google’s Consumer Barometer holds many useful insights for digital marketers, from the online resources people use to make purchase decisions, to the differing smartphone activities enjoyed across different age ranges. The overhaul has resulted in a …
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Jan. 04, 2013 | by Tobit Michael POV: Google Shopping

As you may be aware, Google are changing their comparison shopping service to a paid for service across Europe (having completed the change in the US in the latter half of last year).  By the end of Q2, only those …
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Oct. 18, 2011 | by mturnham Top tips for landing a job in PPC

Thinking of joining a successful and fast paced PaidSearch team? Want to work with some of the world’s biggest brands? See yourself creating cutting edge media campaigns and developing a career full of potential? If so, you might be asking; …
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Jul. 01, 2011 | by Elizabeth.Danon Google+ and display?

Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the …
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Mar. 14, 2011 | by Tom Jones PPC Beyond Search

After years of a largely unchanged creative format, 2010 saw an unprecedented year for the diversification and development of Paid Search ads, with the way led – unsurprisingly – by Google’s Adwords platform. My intention is not for this to …
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