If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
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As you may be aware, Google are changing their comparison shopping service to a paid for service across Europe (having completed the change in the US in the latter half of last year).  By the end of Q2, only those …
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Thinking of joining a successful and fast paced PaidSearch team? Want to work with some of the world’s biggest brands? See yourself creating cutting edge media campaigns and developing a career full of potential? If so, you might be asking; …
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Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the …
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Google announced last night the roll out of their new Plus One (+1) button. This has got the digital community buzzing about what this means to search and brands. The button now appears at the end of the web listings …
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When browsing for a new pair of specs yesterday, I noticed that Google seem to be trialling another visual tweak for their ads in a bid to boost click-through rates. Following a return to the yellow background, punctuated and non-punctuated …
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Image Search advertising is a relatively new ad format from Google. Very simply, it enables you to pair an image with text and appear for related searches by user on Google Images. The 2 current methods available to serve an …
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After years of a largely unchanged creative format, 2010 saw an unprecedented year for the diversification and development of Paid Search ads, with the way led – unsurprisingly – by Google’s Adwords platform. My intention is not for this to …
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The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
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A month after the launch of Bing I made a quick analysis of its transition from its previous incarnation as Live Search to its rebranding as Bing in this blog post. The initial reaction was generally positive with retail clients …
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