Category Archives: Paid Media

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Apr. 17, 2014 | by Tobit Michael OK Google Now, make me some money

Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to …
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Aug. 15, 2013 | by Kunal Patel Ecommerce and Affiliate Marketing

Affiliate Marketing, or Performance Marketing as it is more frequently referred to, is going through a very exciting phase of growth and maturity as the downturn in the economy has prompted clients to allocate their budget spend on reduced risk …
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Aug. 13, 2013 | by jo-ann.fortune Content and online ads need a little love

With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The Content Marketing Institute (CMI), 94% of marketers in the …
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Jul. 23, 2013 | by Sam Day Keeping up with your SERPs

For many of us, Wikipedia is a useful information provider, a place we venture when trying to find obscure facts or, sometimes, funny errors.  It is inevitable that a site that allows anyone to alter, or add, content is bound …
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