Category Archives: Paid Media

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May. 13, 2015 | by Nancy LLoyd Is data killing creativity?

This question keeps rearing its head in the industry as changes come about in tech and advertising. Advertising has always been intrinsically linked with technology; it is an ever evolving medium, with the advances in technology being a key driver …
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Oct. 28, 2014 | by Charlotte Wilkins Google’s new and improved Consumer Barometer

The recent expansion of Google’s Consumer Barometer holds many useful insights for digital marketers, from the online resources people use to make purchase decisions, to the differing smartphone activities enjoyed across different age ranges. The overhaul has resulted in a …
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Aug. 15, 2014 | by Lauretta Wood The viewable impression

Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect …
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Jul. 31, 2014 | by Joe Webster Keeping paid social advertising social

Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple …
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