If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
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We are now living in a time where dual screening, watching TV whilst using your smart  phone or tablet, is the norm. I‘ve been doing this for some time and quite often watch television with both my tablet and smartphone …
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When I signed in to my instant messenger this morning I had several orange flashing windows indicating I had new messages. I won’t lie, it did make me feel important but these messages were not sociable greetings. Instead, they were …
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I recently read a very interesting blog post on an affiliate forum which prompted me to think about how the culture of our country has changed over the years. There was a time not so long ago where using a …
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At iCrossing we’re always looking to new betas for the opportunities they provide – despite the initial teething issues they can sometimes have, they allow us to get in on the ground level and find new ways we can deliver …
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Following the recent publication of the IAB and PWC online performance marketing study many people outside the affiliate channel were probably surprised when they saw the figure of £9 billion being associated to sales attributed to performance marketing. There are a …
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Affiliate Marketing is becoming an increasingly important area for retailers especially when considering where to spend marketing and acquisitions budgets to get the maximum return on investment. Creating an affiliate programme is the easy part of entering this particular channel, …
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As you may be aware, Google are changing their comparison shopping service to a paid for service across Europe (having completed the change in the US in the latter half of last year).  By the end of Q2, only those …
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At last Facebook has begun to allow its vast amount of inventory to integrate with the wider world of online display. The move to launch Facebook Exchange allows a select group of Demand Side Platforms (DSPs) - TellApart, Turn, Triggit, DataXu, …
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For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on …
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