Category Archives: Paid Media

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Jul. 03, 2014 | by James Mortimer Twitter app promotion

Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card …
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Apr. 17, 2014 | by Tobit Michael OK Google Now, make me some money

Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to …
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Aug. 15, 2013 | by Kunal Patel Ecommerce and Affiliate Marketing

Affiliate Marketing, or Performance Marketing as it is more frequently referred to, is going through a very exciting phase of growth and maturity as the downturn in the economy has prompted clients to allocate their budget spend on reduced risk …
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