I’ve been discussing this with the iCrossing SEO team and there’s no doubt about it: mobile has transformed consumer shopping behaviour. According to research by Google and Nielsen, more than half of consumers who search for items on their mobile …
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Some of the most commonly asked questions we receive from clients include the potential impact on click-through rate (CTR) from: authors’ photos appearing in Google’s search results video thumbnails ranking for competitive keywords In general, it’s difficult to forecast the …
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After weeks of speculation, Google rolled out their latest Penguin update last week. Matt Cutts announced on his blog that the update will noticeably affect 2.3% of English language, US based search queries. Exact figures surrounding UK based queries have …
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In case you hadn’t noticed, Content Marketing is the hot topic in digital right now. Everyone is in agreement that great quality content is one of the essential ways for brands to connect with their customers online. In the world …
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If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
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The SEO industry is most definitely undergoing a heightened level of change at the moment. iCrossing has been taking steps towards expanding its strategies beyond merely traditional SEO tactics for quite some time now. These tactics, if done properly, have …
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A couple of days ago Twitter announced a major new update in their offering to brands and advertisers. As of this week, brands can target promoted tweets based on keywords in users’ tweets and the tweets they interact with. Twitter …
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What is SEO? Is it a technical discipline that involves auditing website structures, researching search volumes & conversion rates, assessing code and sorting out URLs? Or is it a creative process leveraging brand power, content placement, working to establish online …
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SEO is undoubtedly a great way to get visits to your website, both in the mid and long term. However, online retailers face many obstacles when trying to improve their sales through their visibility in the SERPs. The key elements …
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With 2013 set to become the year of ‘content marketing’, it’s important to ensure that your business is creating fresh, engaging and relevant content. This can seem daunting and a common misconception is that you won’t have the staff numbers …
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