An increasing number of companies, especially retailers, are adopting mobile applications or in some other instances mobile web as part of their digital strategy. Here at iCrossing we conducted some analysis to find out how different demographics use their mobile …
Continue reading…

Research published last week by Omniture studied 1,200 people in the U.S. looking at their mobile preferences across four key consumer categories: shopping, financial services, media & entertainment and travel. A key finding in this study has been that in …
Continue reading…

No, this isn’t the brand new piece of software which will identify the closest place to eat the best Boeuf Bourguignon in town. It’s actually a rather easy blog title. However, not as easy as apps progression to invaded our everyday life; apps …
Continue reading…

If you are reading this, the chance is that you will have either an iPhone or an Android. We all do. In fact, I have both, and lately I had to use them a few times to check positions and …
Continue reading…

Please note we have an up to date version of this infographic – 2012 mobile market share infographic This map shows the popularity of different mobile browsing platforms country by country, with some interesting results. Apple’s dominance can clearly be …
Continue reading…

Yesterday Google acquired Admob for $750 million. So what does that California based company do? They are specialised in Mobile display and more precisely apps advertising. The success of those bite-size software programs doesn’t need to be demonstrated: Apple announced …
Continue reading…

If you are anything like me, you were eagerly watching the Apple Worldwide Developers Conference (WWDC) live from San Francisco last night. This event has a key place in the diaries of all Apple lovers, software developers and any clued …
Continue reading…

In marketing, a recession is a sure-fire catalyst for refocusing everyone on the necessary. The problem is that the tendency is to focus only on what is necessary right now. It is this issue that comes to mind whenever those …
Continue reading…

Garett Rogers of ZDNet has discovered a new Google interface likely designed for mobile. As most mobile studies reveal the reluctance of users to enter long search queries, generally limiting to just one or two words, the new interface provides …
Continue reading…

One of the first things I did when I arrived at the office this morning was search for Pizza! Not because I’m on a high carb diet or I perversely eat an American Hot for breakfast, but because I was …
Continue reading…