Category Archives: Measuring Engagement

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Feb. 11, 2011 | by jo-ann.fortune Google Boutiques launches trend insight tool

As well as launching Designer Analytics for their retail partners last week, Google’s Boutiques.com has introduced Trend Analytics, offering fashion-lovers insight into site-wide trends. Aggregate data from the public Trend Analytics reveals the preferences users set to personalise their shopping …
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Jan. 25, 2010 | by Antony Mayfield How engagement measurement will change the world

iCrossing: NMAlive presentation on engagement measurement View more presentations from Antony Mayfield. Last Friday I presented at the NMAlive event* on Online Engagement Demysitified event, running with the hopeful title “How Engagement Measurement Will Change the World” (see slides above). …
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Dec. 08, 2008 | by Arjo Ghosh Social is for selling

‘Here’s the thing’: Social is not a distinct entity, you can’t ‘buy’ the channel, nor can you fit it into a sales funnel. The ‘media’ bit is whatever people want to make it. Some UGC amazing, some just noise. Some …
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Oct. 30, 2008 | by Philip Buxton Social media faces some tough questions

Image Credit: Flickr User terinea Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small …
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