As well as launching Designer Analytics for their retail partners last week, Google’s Boutiques.com has introduced Trend Analytics, offering fashion-lovers insight into site-wide trends. Aggregate data from the public Trend Analytics reveals the preferences users set to personalise their shopping …
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iCrossing: NMAlive presentation on engagement measurement View more presentations from Antony Mayfield. Last Friday I presented at the NMAlive event* on Online Engagement Demysitified event, running with the hopeful title “How Engagement Measurement Will Change the World” (see slides above). …
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At iCrossing we often talk to our clients (and prospective clients) about the possible benefits of getting their staff blogging and engaging with customers via a “corporate blog”. Of course, it’s not the right move for every organisation – but …
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‘Here’s the thing’: Social is not a distinct entity, you can’t ‘buy’ the channel, nor can you fit it into a sales funnel. The ‘media’ bit is whatever people want to make it. Some UGC amazing, some just noise. Some …
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Image Credit: Flickr User terinea Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small …
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Finding out if pages on your site have been tagged on del.icio.us provides an excellent metric for measuring how useful your site is to your users. With the assumption being if they are tagging it, they are loving it! You …
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