As someone with at least a passing interest in digital media (as I assume you are, reading iCrossing Connect), there’s no doubt that you’ll be familiar with many of the acronyms and industry jargon floating around when describing what we …
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Tomorrow the year-long moratorium on compliance will end and the EU ‘cookie law’ (or e-Privacy directive) will come into effect. But don’t worry: it’s now becoming clear that the ICO will not be handing down fines for the non-compliant. Among …
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According to Mashable Facebook are set to introduce a new form of interactive marketing which takes into account the number of a user’s friends who ‘like’ a brand and then expands that ads screen real estate in relation. Simply speaking …
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According to Brand Republic Google is rolling out a performance bundle for its display network, including four free measurement tools to help advertisers to judge the effectiveness of display advertising campaigns. First off I think that this is a very …
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Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to …
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The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
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As mentioned by my colleague, Jake Hawkins, Google recently tested a significant new layout for their search results. This new system provided a preview of the target page when the searcher hovered over the link, with the relevant section of …
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I was fortunate enough to see the latest Google test of previewing website pages within the browser this morning. Initial analysis of the results highlights some pretty major issues with Flash, splash pages and landing pages designed for snapping up …
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In October 2009, Guardian News and Media launched its online Fashion Store, allowing users to browse from over 300 retailers and once again proving its ability and willingness to evolve. With this have they hit upon a business model which …
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In what some say is a reaction to an industry that refused to self-regulate, the EU has jumped into the problem of data privacy and cookies, and voted to pass a ruling that requires a user’s ‘explicit consent’ before they …
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