Category Archives: Digital Marketing
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What is structured data? How does it work with Schema.org? I strongly believe that structured data is so much more than just the technique behind the famous (or even infamous) rich snippets. In this post I’ll take an in depth …
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The digital world is constantly evolving. We have recently seen the release of Microsoft’s Windows 8, the iPhone 5 hitting the market, and a fierce escalation in the battle between natural search optimisers and the Google Zoo. We have also …
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Tim Berners Lee once said – “It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available” Well there aren’t many people that are more powerful than the President of the …
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Black Friday shopping evokes images of crowds camping outside retailers for “door buster” deals, but many consumers are already doing their Black Friday shopping online. In fact, consumers began searching for Black Friday deals as early as the end of …
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It’s ironic that although Facebook has 600 million nondesktop users, mobile is still perceived as its Achilles’ Heel. During IPO preparations this past spring, the social giant admitted that Facebook lacked a model to monetise mobile. The $1 billion purchase …
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Ever wondered how consumers in Belgium research and buy products compared to consumers in Argentina? How about the way men go about buying a car compared to women? Or what industry could most benefit from a site that looks good …
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Google has finally released the long anticipated disavow links tool which appears as an extra feature in Webmaster Tools. It is the first time the search giant allows webmasters to specify which links they would like to remove from their websites. …
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The term ‘LP’ can have a number of meanings; ‘Linguistic Profile’, ‘long play record’, or for those who have studied certain disciplines of mathematics; ‘linear programming’. Linear programming is a method which involves optimising a mathematical function subject to certain …
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As news breaks of Facebook finally achieving the milestone of 1 billion users worldwide, privacy concerns over the way users’ data is leveraged for advertising purposes are back in the news again (as if they ever went away) following their …
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This morning Facebook announced that on the 14th of September 2012 they finally hit the Billion active user mark. Unfortunately this does make me 14 days out in my August prediction but an impressive feat by Facebook nonetheless. Alongside the announcement they released a …
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