Category Archives: Digital Marketing

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Aug. 15, 2014 | by Lauretta Wood The viewable impression

Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect …
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Jul. 31, 2014 | by Joe Webster Keeping paid social advertising social

Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple …
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Jul. 03, 2014 | by James Mortimer Twitter app promotion

Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card …
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Jul. 01, 2014 | by Sam Vining The changing face of Facebook

Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate …
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