Category Archives: Digital Marketing

Connect

Jul. 03, 2014 | by James Mortimer Twitter app promotion

Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card …
Continue reading…

Jul. 01, 2014 | by Sam Vining The changing face of Facebook

Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate …
Continue reading…

Jun. 20, 2014 | by Tobit Michael The death of paid search keywords

The decline of keyword centric paid search is gradually accelerating, to the point that the once preposterous notion of running a successful campaign without keywords is firmly established, and will conceivably be the norm within 5 years. Retailers know that …
Continue reading…