Category Archives: Digital Marketing

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Nov. 19, 2014 | by Ricardo Rodriguez 3 quick PR tips to improve your outreach

The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it …
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Oct. 28, 2014 | by Charlotte Wilkins Google’s new and improved Consumer Barometer

The recent expansion of Google’s Consumer Barometer holds many useful insights for digital marketers, from the online resources people use to make purchase decisions, to the differing smartphone activities enjoyed across different age ranges. The overhaul has resulted in a …
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