Category Archives: Content

Connect

Dec. 19, 2013 | by jo-ann.fortune UNIQLO x Orla Kiely Google+ Hangout

Among the firsts for iCrossing in 2013 was the collaborative effort between the Content & Community, SEO and Media teams to organise and amplify a Google+ Hangout with designer Orla Kiely for UNIQLO UK, which has without doubt secured its place …
Continue reading…

Nov. 06, 2013 | by Danny Chadburn Listening to the funnel

Of all the weird and wonderful business diagrams out there, the classic sales funnel is one of the most versatile and immediately understandable, even to a novice eye. We all intrinsically ‘get’ that if you create awareness about something, there …
Continue reading…

Aug. 13, 2013 | by jo-ann.fortune Content and online ads need a little love

With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The Content Marketing Institute (CMI), 94% of marketers in the …
Continue reading…

Aug. 08, 2013 | by Danny Chadburn Dr Octothorpe and the amazing hashtag

Every British town has its little claims to fame; Farnham, my boyhood residence had quite a few that were regularly shouted from the Georgian rooftops. The most famous name connected to the Surrey idyll is Johnny Wilkinson who grew up there, and I …
Continue reading…

Aug. 05, 2013 | by Amy Rutter Telling your story with SEO

Storytelling is one of the oldest forms of communication. I can see the cavemen now, huddled around a fire carving images into the walls of caves, leaving their tales for generations and generations to come. We’ve come a long way …
Continue reading…

Jun. 14, 2013 | by Danny Chadburn A kiss on the ellipsis

As a happily married man I find very little need to visit dating websites, although I’m a fan of the match.com adverts and quite enjoyed Dates, the new Channel 4 drama show that debuted earlier this week. God forbid if things were …
Continue reading…

May. 22, 2013 | by Georgie Wright Staying TRUE to build a connected brand

As consumers become increasingly more connected across platforms and devices, brands must stay TRUE to their core in the content and experiences they provide.  That was the key take-away from David Cooperstein’s day one keynote presentation at the Forrester Forum …
Continue reading…

May. 21, 2013 | by Caz Adlington SEO friendly content

In case you hadn’t noticed, Content Marketing is the hot topic in digital right now. Everyone is in agreement that great quality content is one of the essential ways for brands to connect with their customers online. In the world …
Continue reading…