Category Archives: Content

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May. 27, 2015 | by jo-ann.fortune Socialbakers Engage 2015 Digest

Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to know the buzz from Socialbakers’ Engage speakers, cut …
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Dec. 19, 2013 | by jo-ann.fortune UNIQLO x Orla Kiely Google+ Hangout

Among the firsts for iCrossing in 2013 was the collaborative effort between the Content & Community, SEO and Media teams to organise and amplify a Google+ Hangout with designer Orla Kiely for UNIQLO UK, which has without doubt secured its place …
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Nov. 06, 2013 | by Danny Chadburn Listening to the funnel

Of all the weird and wonderful business diagrams out there, the classic sales funnel is one of the most versatile and immediately understandable, even to a novice eye. We all intrinsically ‘get’ that if you create awareness about something, there …
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Aug. 13, 2013 | by jo-ann.fortune Content and online ads need a little love

With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The Content Marketing Institute (CMI), 94% of marketers in the …
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Aug. 08, 2013 | by Danny Chadburn Dr Octothorpe and the amazing hashtag

Every British town has its little claims to fame; Farnham, my boyhood residence had quite a few that were regularly shouted from the Georgian rooftops. The most famous name connected to the Surrey idyll is Johnny Wilkinson who grew up there, and I …
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Aug. 05, 2013 | by Amy Rutter Telling your story with SEO

Storytelling is one of the oldest forms of communication. I can see the cavemen now, huddled around a fire carving images into the walls of caves, leaving their tales for generations and generations to come. We’ve come a long way …
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