E-BOOK - BRANDS IN NETWORKS

E-BOOK - BRANDS IN NETWORKS

An e-book that considers how online networks are revolutionising the position of brands and the role of marketing.

By Antony Mayfield
September 2008

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CONNECT - OUR BLOG

CONNECT - OUR BLOG
 

FEATURED WORK

FEATURED WORK
Halifax Logo

1175% increase in top ten rankings for Halifax General Insurance from natural search campaign that  boosted online quote requests by 127%.

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Channel 4 Logo

Our measuring engagement framework helped Channel 4 understand their audience’s online behavior surrounding their new game Bow Street Runner.

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Lipsy Logo

350% revenue increase for Lipsy through a social media informed campaign that combined natural search, paid search and display advertising.

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Brussels Airlines Logo

26:1 return on investment and 420% increase in bookings through a natural and paid search marketing campaign for Brussels Airlines.

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NEWS

  • Cornhill Direct launches search and social campaign with iCrossing / LEARN MORE
  • INTO 2009: Search / LEARN MORE
  • NSPCC signs iCrossing for social media measurement / LEARN MORE
  • Cornhill Direct builds brand awareness via Household Economy site / LEARN MORE
  • Search and social media are key to cultivating publicity online / LEARN MORE
  • NSPCC recruits youth to staff virtual agency to promote ChildLine / LEARN MORE
  • iCrossing and Gridsum Partner to Develop Search Market in Asia / LEARN MORE
  • Video: IAB Engage delegates on social media and marketing / LEARN MORE
  • Through the digital looking glass / LEARN MORE
  • iCrossing to Drive a Search Informed Digital Campaign for Toyota (GB) / LEARN MORE