Category Archives: Analytics & Insight

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Sep. 12, 2011 | by Gregory Lyons Is Groupon the New MySpace?

Like many people when Groupon first came out I got excited about the large discounts they offered on local products and services, I bought a few Groupon’s and even went back afterwards without the discount. However over the last few …
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May. 26, 2011 | by Dennis Volkmann 7 Ways to Reach Your Digital Consumers

It’s not uncommon for brands to get carried away by technology trends, digital channels and social platforms, and develop their digital marketing strategy without thinking about their consumers first (actual and potential). The same thing happens with forecasts, many based …
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May. 24, 2011 | by Gregory Lyons Are We Getting too Personal?

Recently I watched an interesting TED video by Eli Pariser: Beware online filter bubbles. Pariser talked about the effect of search engine filtration and other online filtering on our ability to get access to and be aware of information. As …
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May. 04, 2011 | by Andrew Ball Is my data accurate enough?

I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and …
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Mar. 28, 2011 | by James Taylor New Google Analytics Interface

Google recently announced an overhaul of its incredibly popular analytics platform, Google Analytics. Some users (including myself) have been given early access to the new interface for testing. If you’ve signed up for the preview, it isn’t immediately obvious whether you …
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