Category Archives: Analytics & Insight

Connect

May. 26, 2011 | by Dennis Volkmann 7 Ways to Reach Your Digital Consumers

It’s not uncommon for brands to get carried away by technology trends, digital channels and social platforms, and develop their digital marketing strategy without thinking about their consumers first (actual and potential). The same thing happens with forecasts, many based …
Continue reading…

May. 24, 2011 | by Gregory Lyons Are We Getting too Personal?

Recently I watched an interesting TED video by Eli Pariser: Beware online filter bubbles. Pariser talked about the effect of search engine filtration and other online filtering on our ability to get access to and be aware of information. As …
Continue reading…

May. 04, 2011 | by Andrew Ball Is my data accurate enough?

I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and …
Continue reading…

Mar. 28, 2011 | by James Taylor New Google Analytics Interface

Google recently announced an overhaul of its incredibly popular analytics platform, Google Analytics. Some users (including myself) have been given early access to the new interface for testing. If you’ve signed up for the preview, it isn’t immediately obvious whether you …
Continue reading…

Feb. 25, 2011 | by Gregory Lyons Mobile Market Share

In February 2010 we took a look at the state of the mobile web and how various platforms were performing by country. 12 months have now passed so we thought it would be interesting to take another look at the …
Continue reading…