Category Archives: Analytics & Insight

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Mar. 28, 2011 | by James Taylor New Google Analytics Interface

Google recently announced an overhaul of its incredibly popular analytics platform, Google Analytics. Some users (including myself) have been given early access to the new interface for testing. If you’ve signed up for the preview, it isn’t immediately obvious whether you …
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Feb. 25, 2011 | by Gregory Lyons Mobile Market Share

In February 2010 we took a look at the state of the mobile web and how various platforms were performing by country. 12 months have now passed so we thought it would be interesting to take another look at the …
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Dec. 21, 2010 | by Gregory Lyons How Do People Search for Travel Breaks?

The number of people taking short breaks in 2009 fell by 13%, according to ‘the Association of British Travel Agents’ (ABTA) Travel Trends Report 2009. With this in mind, iCrossing’s Research & Insight department decided to look at the search …
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Nov. 12, 2010 | by tbrandon Blog science: the numbers that matter

Blog science: the numbers that matter I get lots of reports, data and analysis to read through each week, but there’s one report that, year after year, I anticipate more than any other: Technorati’s State of the Blogosphere. This year’s …
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Oct. 25, 2010 | by Nuria Sadurni How do women search on the go using mobile?

An increasing number of companies, especially retailers, are adopting mobile applications or in some other instances mobile web as part of their digital strategy. Here at iCrossing we conducted some analysis to find out how different demographics use their mobile …
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