Category Archives: Analytics & Insight

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Jun. 01, 2015 | by Dominic Parker Top 5 analytics debugging tools

Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and …
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Feb. 13, 2014 | by Sam Vining Maximising your data

Everyone is talking about data at the moment, but not everyone knows what to do with it or how to get the most out of it.  As part of the research and insight team I work with data every hour …
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