Philip Buxton Hi Jordan,
Not at all. You'd expect competitors to pay higher CPCs for another brand's terms wouldn't you?
I'm just saying that higher CPCs and lower click-through rates will be just what Google expected/hoped for.
Best,Jul 1, 2009 12:57 pm
Jordan McClements Your article seems to indicate that it is a level playing field for the brand owners, and competitors.
It definitely is NOT.
I have seen the estimated CPCs for someone bidding on a particular competitors name and it is SCARY!
(This will vary from company to company obviously).Jul 1, 2009 12:26 pm
Brand bidding in AdWords leads to higher CPCs and lower CTRs « Media Quake [...] Full post here [...]Jun 18, 2009 10:11 am
Kem None of this is really surprising but the only people who are upset about this are advertisers and not the people who really matter - the users. They want alternatives and choice - Google has provided it (to their own advantage admittedly) so the real question here is, is your product/marketing mix good enough to compete with your competitors and win back those customers potentially going walkabout?Jun 17, 2009 02:26 pm
» Brand term bidding delivers for Google - iCrossing | Brand Marketing Tips [...] story here Philip Buxton How well is your brand performing? - [...]Jun 17, 2009 12:21 pm
Brand term bidding delivers for Google – of course | PPC Advertising [...] See a strange post: Brand tenure behest delivers for Google – of course [...]Jun 17, 2009 12:19 pm
XkiD | Brand term bidding delivers for Google – of course | blog.xkid.ro [...] the original here: Brand term bidding delivers for Google – of course Posted in News | Tags: are-starting, dvertising-on-brand, from-the-figures, google, has-got, [...]Jun 17, 2009 12:18 pm
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