I am a senior data modelling analyst at iCrossing UK. As part of the Research & Insight department my role is to use data in creative and dynamic ways to solve problems and inform our clients’ digital marketing strategy. Based in Brighton, I am lucky to work at a company packed to the rafters with talent and ambition! It’s a great industry to work in with daily opportunities and challenges to explore and overcome.

Outside of work I run a record label and enjoy live music, playing guitar, football and sun-downers on the beach.

Follow me on twitter @samzZin