Arjo Ghosh is the chairman of iCrossing U.K. Ghosh founded search marketing agency pioneers, Spannerworks, in 1997, which was acquired by iCrossing in 2007. Ghosh led this integration and used his company’s search and social media expertise to develop digital marketing strategies for major brands including GSK, HBOS, Virgin, Woolworths and Standard Life. Driven by the evolution of search and social platforms he sees a media revolution in full swing, with devastating implications for those organisations who fail to engage with today’s savvy, connected and engaged population. This is why iCrossing has pioneered the integration of social media tools into its search and wider digital marketing strategies. As chairman, Ghosh is focused on overall company strategy and driving new opportunities in Europe. Ghosh is a founder member of WiredSussex and an Independent Member of Council at the University of Sussex. He lives with his wife and family in Brighton.

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