http://tinyurl.com/tcapmyers31703 _7 ways Google Analytics can help when redesigning
your website - iCrossing_ ended up being a quite great article,
. I hope you keep publishing and I'll keep on reading! Thanks for your time ,MelisaJan 11, 2013 04:42 pm
Lee paul Great article, keep your site on the “White Side of life” and remember to study your site statistics and take regular note, look at search teams and were your traffic is coming from. The information is there so make the most of it.Jun 20, 2012 02:02 pm
sean browne wow, I have so much to learn about google analytics - these tips are GOLD, I have an analytics course, this post has motivated me to get round to watching it - thanks!Sep 21, 2011 05:17 pm
7 ways Google analytics can he… at [...] 7 ways Google analytics can help in web design: http://connect.icrossing.co.uk/7-ways-google-analytics-redesigning-website_5391 [...]Sep 14, 2010 07:53 pm
Dinesh Thakur Hi Adam, A nice work, Earlier don't know about creating alert report in analytic, thought we can use alert report only in Google adwords.Aug 5, 2010 09:10 pm
Dave Oliver A nice article, looking at analytics from the design perspective rather than refinement.
Good job I like.Aug 5, 2010 04:36 pm
Art Rogue Studio When I redesign I use Google Analytics as well as the event manager in Raven Tools. The event manager is similar to google analytics annotations where you mark a date or date period. You can then see that date within graphical views in Raven such as individual keyword SERP history or Google Analytics.
Events come in super handy for reviewing effects of search engine algo changes. May Day comes to mind.Aug 4, 2010 02:44 am
Rob Pearson Analytics can also help you do some quick and dirty (and therefore cheap) user experience work.
A good homepage / landing page should support users' goals in an order that more or less reflects their hierarchy of needs: The #1 element in the visual hierarchy should reflect the #1 user goal, and so on.
Finding out this hierarchy is usually an £involved bit of research, where someone like me talks to stakeholders, then typical users, and articulates the results in a wireframe that shows how page layout can optimally support all user goals.
Analytics is a back door to this hierarchy. At a snip (remember, this is quick and dirty) you can use content popularity as a proxy for the goals hierarchy: The most popular bit of content (or site section) probably reflects your #1 user goal and therefore what the #1 element on your home page should be. And so on...
What you're left with is a new home page layout that more effectively meets the needs of your users.
Of course this won't highlight any user goals that aren't currently serviced by the site at all... and it doesn't account for corporate goals for the site. No shortcuts around the research there. Phew. I'm not out of a job after all.Aug 3, 2010 04:37 pm
Digital Design Diary Hi, thanks for the tips, these will be useful!Aug 3, 2010 04:02 pm
George Thanks for sharing such a useful article. Sure that it will help guys to seek the help of Google Analytics while revamping their site...Aug 3, 2010 03:29 pm
Manu This is really good article. Thanks for sharing information. In fact I liked Point 5 as I have never tried for web development work that we have done.Aug 3, 2010 11:16 am
omelett.es / Out & About – Interesting links from the World Wild Web [...] 7 ways Google Analytics can help when redesigning your website // [...]Aug 2, 2010 09:03 pm
Internet Marketing highlights for July 2010 | The Blog of Echo-Stream.com [...] How to use Google Analytics to redesign a website: Why our web analytic data is important to make effective marketing decisions. [...]Aug 2, 2010 07:41 pm
Adam Boulton Ah good idea Tim, hadn't thought of setting it up as a goal, thank you.
You can also see the source of these visits by having the first dimension as content by title (as above) and using the second dimension drop down and selecting source.Aug 2, 2010 06:56 pm
Tim Leighton-Boyce Re Number 7, the 404 pages. I think it's worth configuring the 404 page as a goal. That way you can set up a custom alert on its conversion rate, if you wish. Having said that, I find that in real life the alerts don't arrive until the end of the next working day. So I tend to check the conversion rate for that goal first thing each morning and I also have it set up in a desktop dashboard.
Using a goal also means that you can use the reverse goal path analysis to delve into any internal bad links which are triggering the 404 page. The reverse goal path is useful when there are many potential and unpredictable routes to a goal.Aug 2, 2010 06:31 pm
John Callaghan Excellent post. I especially like number 3. Google Analytics data should play a significant role in website redesigns. I'd also use top content and top landing pages to determine which content should be more prominent in the sites navigation.Aug 2, 2010 12:11 pm
Adam Boulton @Stephan - Xenu is a great way to find broken links and a good way to map your site before the relaunch to help set up redirects.
@Adam - agree website optimizer is a good way to test ideas before the relaunch or for continuous improvement on your site post launch
@Optimiczar - Yes the benchmarking report is a good way to compare your site to others in your category, I always take it with a pinch of salt though as no two websites are the same.
@jerry - Hi Jerry, not sure I get your question, custom 404 pages are good for user experience (users don't like browser default error messages!) and good for SEO as well.
@Brant - Cheers!
@Christel & Mark - Data driven design is a great way to make sure your website works, and while gut feeling & experience is always important in design, having the data to back up design decisions always helps!Aug 2, 2010 11:45 am
Christel Murray I agree with Mark; analyzing what visitors are doing on the website and improving those parts should be key.Jul 31, 2010 04:07 am
Brant Kelsey Nice. I hadn't thought of putting my analytics code in my 404 doc. Duh!Jul 31, 2010 02:34 am
Jerry Okorie Great post, I was a liitle bit concerned about tracking 404 pages. Why would you track a 404 when typing a wrong in the URL could render the page. It wouldn't show a true reflection of broken or orphan pages. #4 point is spot on.
JerryJul 31, 2010 12:49 am
Optimiczar Thanks for the post. Looking at GA results from design perspective is critical as is continous optimization. Another parameter that you can activate is "Benchmarking" where Google aggregates industry based results to provide broad insights for comparison.Jul 30, 2010 10:44 pm
Adam Lee Using it with Google Website Optimiser is also a good trick to conduct multivariate testing on the new site design to make sure it maximises the site's objectives.
http://www.gwotricks.com/2009/02/poor-mans-gwoanalytics-integration.htmlJul 30, 2010 03:51 pm
Stefan Number seven is a great way to find bad links. I allways use it in combination with other tools like Xenu.Jul 30, 2010 02:41 pm
Mark Higginson Awesome post. I'd expect most site owners to have some sort of Analytics set up these days; Google Analytics has been freely available for some time now. The wealth of information provided can be intimidating however, so it's great to see tips around what to focus on when thinking about site design. Data on what your visitors are actually doing should be the first thing you look at!Jul 30, 2010 01:35 pm
Post a comment
- Connect – iCrossing U.K.
- Conecta2 – iCrossing LATAM & Spain
- Greatfinds – iCrossing U.S.
- Talblick – iCrossing Germany
- The Content Lab
Sign up for email notifications of Connect blog posts.
Other Blogs We Recommend
- Core Audience
- Forrester Blogs
- Google Plus Blog
- iMedia Connection
- Media Monkey
- Mobile, Social, Ambient by Rachel Pasqua
- Online Marketing Blog by Tristán Elósegui
- Search Engine Land
- The Content Lab
- The Facebook Blog
- The Official Google Blog
- Twitter Blog
- Wired Sussex
- WSJ Digits